Franceen Gonzales Receives Pool & Hot Tub Alliance Achievement Award

FOR IMMEDIATE RELEASE
December 12, 2023

Media Contact:
Amy Willer
Associate Director, Marketing and Communications
703-838-0083, ext. 121 | awiller@phta.org

FRANCEEN GONZALES RECEIVES POOL & HOT TUB ALLIANCE ACHIEVEMENT AWARD

(Alexandria, Va.) — The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce Franceen Gonzales as the winner of the first-ever PHTA Achievement Award. This award was presented during the PHTA Awards of Excellence Reception at the International Pool | Spa | Patio Expo (PSP/Deck Expo) on November 12, 2023, in Las Vegas, NV.

The PHTA Achievement Award is given to an individual who has made exceptional contributions over many years to both PHTA and the pool, spa, and hot tub industry as a whole, and in doing so has demonstrated a commitment to excellence in all they do.

The award was presented by PHTA Chairman of the Board Joseph Laurino, Ph.D.

Gonzales has 25 years of experience in the aquatics industry and currently serves as Chief Experience Officer of WhiteWater, a Canada-based manufacturer of water park equipment. She was chair of the PHTA Board of Directors in 2020 and played a key role in the successful reorganization of PHTA’s technical governance structure. Gonzales’ experience with health codes, air quality standards for indoor aquatics facilities, and industry safety measures was instrumental in creating the PHTA Technical Advisory Council and its reporting committees. She also helped to streamline the American National Standards Institute (ANSI) standards development process for PHTA.

“There is no one more deserving of the first PHTA Achievement Award than Franceen Gonzales,” says Laurino, President and CEO of Periodic Products, Inc. “She is a tireless leader, contributor, team member, mentor, and friend. PHTA was able to make huge strides for the betterment of our entire industry thanks to her leadership and vision.”

For more information, please contact Amy Willer, PHTA’s Associate Director of Marketing and Communications, at awiller@phta.org or 703-838-0083, ext. 121.

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About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with 3,800 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $62B pool, hot tub, and spa industry. PHTA provides education, advocacy, standards development, research, and market growth initiatives to increase our members’ professionalism, knowledge, and profitability. Additionally, PHTA promotes the use of pools by expanding swimming, water safety, and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer, and keeping pools open to serve communities. For more information, visit www.phta.org.