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GENESIS® Launches Concierge Program

  • Feb 15, 2022

February 15, 2022

Media Contact:
Janay Rickwalder, CAE
Vice President, Communications
703-357-3918 |

GENESIS® Launches Concierge Program

(Alexandria, Va.) - As part of its commitment to elevating the professionalism of the pool industry, GENESIS® launched a concierge program to foster professional development among its students.

Through this service, students will be guided in finding the education best suited for their career goals, while companies will be offered opportunities to build personalized curriculum for their teams through the Knowledge by Design program.

“GENESIS® sets the standard of excellence for the pool industry,” said PHTA Vice President of Education and Events Jeanne Mendelson. “With its cutting-edge curriculum, builders will learn to engineer, design and build truly exceptional pools that will astound customers and leave the competition far behind.”

“This year, we have already experienced record growth, with 250 professionals educated in January alone,” said GENESIS® Co-Founder and Ambassador Brian Van Bower. “Through this new initiative, we will continue to deliver the same quality education and support that GENESIS® students expect and deserve.”

Longtime GENESIS® and PHTA staff member Lisa Ryckeley will lead this effort. Ryckeley will help students navigate their learning path and provide consultation and guidance to ensure a positive learning experience.

“I have spent 20 years with GENESIS® and it is truly a passion of mine to help students as they embark on and progress through their educational journey,” said Ryckeley.

Visit for more information and to see the upcoming schedule of events.


About the Pool & Hot Tub Alliance 

The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

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Pool & Hot Tub Alliance Strategic Partners:

  • Biolab
  • Fluidra
  • Hayward
  • Heritage Pool Supply Group
  • Lou
  • Lyon Financial
  • Pentair
  • Raypak
  • WatkinsWellness
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