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PHTA Leads the Way in Delivering Education During Pandemic

  • Nov 19, 2020

November 19, 2020

Media Contact:
Janay Rickwalder, CAE
Vice President, Marketing and Communications
703-357-3918 |

PHTA Leads the Way in Delivering Education During Pandemic

(Alexandria, Va.) - The Pool & Hot Tub Alliance (PHTA) has been proactive over the last eight months on transitioning their top tier programs to a virtual format. PHTA is utilizing online learning best practices to develop high quality virtual education while also delivering the engagement and connection to colleagues that the industry is craving. In addition to the online CPO Course and certification exam which went online in April, the organization pivoted to offer a full virtual lineup of GENESIS schools throughout the fall.  These GENESIS virtual trainings give participants the opportunity to enhance their skills, learn from experts and ask critical questions—all from the comfort of their home or office.

“In the midst of a global pandemic, PHTA has been able to pivot to online education when everything else is shut down,” said PHTA President and CEO Sabeena Hickman, CAE. “We’ve been offering a variety of virtual GENESIS seminars, ranging from Elements of Design to Construction School for Concrete Pools to Color Theory and Its Application. We are proud to say these virtual seminars have been met with tremendous success.”

The virtual GENESIS courses have received rave reviews from participants. Scott Walk, who attended the virtual History of Pools and Water Features seminar said, “How easy it was to just jump on the computer versus a plane.”

Ryan Pieszchala with Quest Pools attended the same virtual course. “It was great,” he commented. “I felt it gave me a broader sense of architectural styles and methods to draw from for my future designs. Also, it was great to see a number of styles from multiple cultures.”

After attending the Elements of Design virtual course, Mike Bauer said, “Great course, great teacher, can't wait to take the next one!”

The next available GENESIS virtual seminar is Color Theory and Its Application, which runs December 1, 3, 7 and 9 from 6 - 10 pm Central Time. To sign up for this seminar or any other GENESIS virtual courses, visit

For more information, please contact Janay Rickwalder, PHTA’s Vice President of Marketing and Communications, at or 703.357.3918.


About the Pool & Hot Tub Alliance
The Pool & Hot Tub Alliance (PHTA), a non-profit organization with nearly 3,500 members from around the world, was established in 1956 to support, promote, and protect the common interests of the $36.5B pool, hot tub and spa industry. PHTA provides education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability. Additionally, PHTA facilitates the expansion of swimming, water safety and related research and outreach activities aimed at introducing more people to swimming, making swimming environments safer and keeping pools open to serve communities. For more information, visit

Pool & Hot Tub Alliance Strategic Partners:

  • Fluidra
  • Hayward
  • Lou
  • Lyon Financial
  • MCC
  • Pentair
  • Raypak
  • WatkinsWellness

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