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News
GENESIS® Virtual Course Draws High Attendance
This week, the Pool & Hot Tub Alliance (PHTA) is hosting the first GENESIS® virtual course of the year. C201: GENESIS® CONSTRUCTION SCHOOL: Concrete Pools has a record number of students. 37 students will be participating in this week's course.
Save the Date for the First-Ever GENESIS® Symposium
The Pool & Hot Tub Alliance (PHTA) is proud to host the GENESIS® Symposium, a new virtual conference for pool builders. The GENESIS® Symposium runs from March 16-18 and will include a combination of pre-recorded and live sessions.
GENESIS® Virtual Courses Elevate Pool Building
GENESIS®, a company of the Pool & Hot Tub Alliance (PHTA), has announced its lineup of virtual course offerings through May 2021.
PHTA Announces Its Newest Strategic Partner: Evosus
The Pool & Hot Tub Alliance is excited to announce it has joined forces with Evosus through its Strategic Partnership Program. PHTA introduced this brand-new program to create special opportunities for companies that promote the association’s initiatives, including education, advocacy and market outreach.
PHTA Joins Forces with Fluidra Through Brand-New Strategic Partnership Program
The Pool & Hot Tub Alliance is proud to announce its new strategic partner: Fluidra. PHTA created the Strategic Partnership Program to provide special opportunities for companies that promote the association's initiatives, including education, advocacy and market outreach.
Rowdy Gaines Joins PHTA as Vice President of Partnerships & Development
The Pool & Hot Tub Alliance is proud to announce that Rowdy Gaines will be the new Vice President of Partnerships & Development, starting in January 2021.
Michael Lasher Takes Over as Director of CPSA
The Pool & Hot Tub Alliance is proud to announce that Michael Lasher, IOM, is joining PHTA as Director of the California Pool and Spa Association. His first day will be December 1, 2020.
PHTA's Online CPO Program Offers Safe Certification from the Comfort of Home
The Pool & Hot Tub Alliance is proud to be leading education for pool operators by offering an online Certified Pool Operator program. This program, which launched earlier this year, allows pool professionals to safely receive certification from the comfort of their home or office.
PHTA Announces 2020 Award Recipients
The Pool & Hot Tub Alliance is proud to announce the winners of its 2020 Awards, including the Certified Building Professional Lifetime Achievement Award, Certified Service Professional of the Year, Retailer of the Year and Young Professional of the Year.
PHTA Wraps Up 2020 Virtual Leadership Week with Optimism for 2021
The Pool & Hot Tub Alliance hosted a Virtual Leadership Week November 16-20 to recap all the work the association accomplished in 2020 and plan ahead for 2021. During this exciting five-day event, 13 councils and committees consisting of more than 150 volunteer leaders met to discuss important issues for the pool and hot tub industry.
